Resume
Yuyue Qin
JUNIOR MEDIA PRODUCER, MULTIMEDIA STORYTELLER, MARKETING STRATEGIST
KEY SKILLS
- VISUAL STORYTELLING
- SOCIAL MEDIA MANAGEMENT
- ADVERTISING PRODUCTION
- MICROSOFT OFFICE SUITE
- VIDEO EDITING
- STRATEGIC PLANNING
- COPYWRITING
- CREATIVITY AND INNOVATION
- CORPORATE COMMUNICATIONS
KEY EXPRIENCE
Planning intern - Publicis Groupe Starcom, Shanghai, China
Aug 2021 - Dec 2021
- Performed in Harbin Beer’s comprehensive advertising campaign on TV, social media, billboards and subways, surpassing strategic targets with a 20% increase in click-through and completion rates
- Drove development of Harbin Beer's winter campaign, innovating with a parcel locker ad concept was adopted and praised by senior management as a strategic growth driver
- Managed campaign schedules and deliverables with client teams, ensuring timely execution and exceeding expectations, achieving a 15% increase in delivery efficiency
Visual intern - Songjiang Integrated Media Centre, Shanghai, China
Jul 2020 - Aug 2020
- Spearheaded production of short videos for daily news; refined editing techniques and analysed video data, securing engagement from audience of 30K+
- Coordinated creation and production of ‘Beautiful Songjiang’ feature, contributing to development of programme proposal, resulting in a viewer-ship of 1.079 million
- Collaborated with multiple departments to optimize content planning and production processes during transformation of Songjiang TV from traditional media to an online streaming platfor